Propaganda Techniques

Beautiful People: 

The type of propaganda that deals with famous people or depicts attractive, happy people. This suggests if people buy a product or follow a certain ideology, they too will be happy or successful. In this image, the attractive celebrity, Jessica Simpson, is used to present the product, Proactive. Proactive is a face cleanser that will give clear and radiant skin. Having clear and radiant skin is portrayed as achieving happiness and in this advertisement, Jessica Simpson is smiling to express how happy she is about her clear beautiful skin. The advertisement uses Miss. Simpson to reach out to the majority of the population because Simpson is a well-known celebrity. Because she is a well-known celebrity, most people look up to her and in many ways almost trust her word though this advertisement. All in all, Miss. Simpson attracts the customers to buy Proactive because of her attractiveness and her influence through her authority. 

Appeal to Authority: 

Appeals to authority cite prominent figures to support a position, idea, argument, or course of action. This image contains President Obama with one word that expresses his goal when becoming president, which is change. During the elections of 2008, Mr. Obama and Mr. Romney fought for Presidency and when they tried to reach out to the public, they each made their ideas and goals available and known out to the public. Obama's propaganda advertisement was widespread across America and became a very well-known image. The image's one word use was so powerful that Obama almost owned that word. The single word Change became synonymous with Obama. Im not trying to say that because of this image was the reason why he won, but that this image was very influential in his campaign success.